We are headed into the downhill slope of winter, and many across the country are anticipating the warmer temperatures that come with spring. However, there is one chore that often comes with the new season that many aren’t always so excited about. Spring cleaning!
For small business owners, spring is an ideal time to make some changes around the company. Here are 5 ways business owners can apply the spring cleaning concept to their company:
1) Clean Up Your Website
If your business website is due for an upgrade, spring is a great time to accomplish this. It doesn’t have to be a complete overhaul, and sometimes just some tidying up is all that’s needed. This can mean reworking the way information is presented to make it easier for Web users to digest, or aiming for a cleaner design. And of course, if you do not have a website, this may be the time to set one up.
2) Get Mobile
A simple website doesn’t cut it in today’s Internet-obsessed environment. Mobile sites should make it easier for people to view content from their phone or tablet, and mobile sites are arguably more important these days than desktop versions. Mobile has the potential to lead to additional revenue opportunities, which is why incorporating a responsive site for your business is so crucial.
3) Consider Security Measures
Hackers are constantly lurking on the Internet for people and businesses to take advantage of, so it’s a smart call to analyze your company’s security measures. Small businesses are often easy targets for these destructive individuals due to the oversight of implementing strong security protocols. Once you have upgraded your security, it is important to consistently install the latest security patches and updates for further prevention.
4) Evaluate and Acknowledge Good Work
Spring brings with it a sense of renewed energy and intentions of improvement. This doesn’t just apply to business owners but to their employees as well. Spring may be the perfect opportunity to encourage and acknowledge their good work. Consider doing employee evaluations, and reward them for all their hard work during the often stressful holiday season.
5) Get Social
In addition to a cleaner website and effective mobile capabilities, a social media presence has become a must for modern businesses in today’s world. The ability to connect and engage with consumers helps increase awareness of your business, which can translate to revenue gains from attracting new customers. Depending on your business, you’ll need to find the appropriate social media platform to engage your customers.
While you may reevaluate your business needs this spring, don’t forget to do some literal spring cleaning as well. Take the time to literally dive into areas that need some serious cleaning!
Information from Business2Community.com by David Kiger